436. Memorandum from Martin to Ball, February 101

[Facsimile Page 1]

SUBJECT

  • Export Promotion

Mr. Jones has now approved my memorandum (Tab A) recommending the employment of ten top-flight businessmen as regional export promotion advisers at the FSR–1 grade, with the understanding that the cost would be financed in the FY 1962 budget. You will recall that this memorandum suggested that you would sound out Secretary Hodges on this subject. I now recommend that you do so at the earliest opportunity, recognizing that this proposal may open up the whole subject of a separate commercial foreign service under direction of the Department of Commerce as recently recommended in a release of the Interstate and Foreign Commerce Committee which Senator Magnuson authorized. A statement on this subject is attached (Tab B).

The proposal for businessmen to serve as export promotion advisers is a natural follow-up to the President’s message to Congress on Balance of Payment and Gold. Since it requires reopening the FY 1962 budget for funding, I recommend that we include also a request for funds to purchase market surveys in foreign countries for American products. This activity is not now provided for but should prove most useful to supplement the work of our commercial staffs abroad. According to several despatches from the field, such surveys are readily obtainable in some countries at a cost considerably less than staffing our foreign service establishments for increased activity in this field. The nature of these surveys would be worked out by the Department of Commerce in consultation with various industries or trade associations. This too is a logical follow-up to the President’s request for vigorous action in the export promotion field. I suggest you also make this proposal in your talk with Secretary Hodges.

Recommendation: That you discuss the above two points with Secretary Hodges.

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Tab A

SUBJECT

  • Export Promotion

Mr. Martin’s memorandum of February 2, 1961 proposes the assignment of 10 FSR–1’s from the business community to act as regional export promotion advisers to our various Ambassadors.

I agree with the proposal in principle. However, it should be clearly understood that there are no funds in sight at the present time to proceed with such appointments. It may be that prospective appointees would not be recruited, cleared and ready for entrance on duty until near the end of the current fiscal year.

In this event, we would have to seek an increase in the 1962 ceiling to fund them or provide for them within whatever funds are finally appropriated.

In view of the President’s remarks on export promotion in his recent Message to the Congress, I plan to seek an increase in the budget ceiling.

Tab B

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STATEMENT ON INTEGRATED COMMERCIAL ACTIVITIES IN THE FOREIGN SERVICE

1. In the conduct of foreign affairs, a high percentage of the problems are economic in nature and require staffing of our missions abroad with officers competent in this field. The work done by these officers is of direct concern and interest to American business. Commercial work is now an integral part of economic and other mission activities. Our Ambassadors must continue to direct the economic work of our missions, including all but the most routine commercial tasks.

2. Our improved trade position today is attributed in large part to successful negotiating efforts by our missions to achieve relaxation of foreign trade and exchange controls. A unified service facilitates such team operations which require the participation of diplomatic, economic and commercial officers. Thus, a unified service, including commercial officers, is stronger than an independent commercial service, since the Chief of Mission and key officers are more fully informed at all times and better able to place the full weight of the United States Diplomatic Mission behind our commercial activities.

3. Commercial work is thus handled as a function of our missions with different officers contributing to it. Designated commercial officers by arbitrary definition are those who devote over one-half of their time [Typeset Page 1737] to this work. Virtually all economic officers and many consular officers spend part of their time on commercial matters. Moreover, commercial work is further supported by permanent staffs of competent commercial specialists native to the area. Only by these [Facsimile Page 4] means is a truly world-wide commercial service possible without great waste and expense.

4. As presently administered, the Departments of State and Commerce work jointly in the recruitment, selection and placement of commercial officers. The two Departments collaborate in planning and instructing our missions on commercial and many general trade matters. The present system avoids duplication of administrative costs, representation, and reporting, which otherwise would obtain, and provides clear lines of responsibility and authority in the field.

5. Any shift of commercial work to another service would perforce mean the loss of expertise built into the career foreign service over the last twenty years. There are presently some three hundred officers with identified skills in commercial work, and some three hundred others who have backgrounds identified as desirable for commercial specialization. A new commercial foreign service would not be expected to attract more than a few volunteers from this group. In any circumstance, the problem of recruiting competent personnel for a new service would be formidable.

6. Functionally, a separate commercial service would mean either the loss of economic and consular officers’ services or would require continued dependence upon the Foreign Service for a large part of the needs of the Department of Commerce and the American business community. The alternative would be costly duplication of Embassy economic staffs.

7. The urgent need to maintain a favorable trade balance dictates that commercial work be strengthened by the most expeditious means [Facsimile Page 5] within the present organizational framework, rather than risk the confusion and problems obviously inherent in setting up a new service.

8. The Foreign Service is sufficiently flexible to accomplish all that a separate commercial service could do, providing budgetary resources are made available and reasonable priority is accorded the commercial function. In addition to the present complement of officers experienced in commercial work, new officers have been and can be recruited from business, or from Department of Commerce personnel, and trained for foreign assignment. Moreover, joint operations in the commercial work by the Departments of State and Commerce, and direct administration in the field by our Chiefs of Mission, reflect with reasonable accuracy the respective responsibilities of the two Departments in the foreign and domestic fields.

  1. “Export Promotion.” Two attachments provide background material. Official Use Only. 5 pp. Department of State, Central Files, 400.11/2–1061.