106. Memorandum From the Deputy Director of the United States Information Agency (Bray) to the Associate Director for Planning and Program Direction (Schneidman)1
To confirm our discussion: I would like delivered to me by December 15 an analysis of our known audiences—area by area—for magazines, films, broadcasting, speakers, etc.2
What is known of their capacity to handle ideas? Interest in ideas? Comments—pro and con—on the quality of our products by audience members or recipients?
The research staff’s judgments as to whether we are overestimating or underestimating the intellectual capacities and interests of our principal interlocutors would also be welcome. This assessment should clearly be labeled as the judgment of the research staff and be independent of the analysis requested above.
I assume that three weeks should be sufficient. If that poses a serious problem or conflicts with urgent priorities, please let me know.
- Source: National Archives, RG 306, Office of Research, Special Reports, 1953–1997, Entry P–160, Box 38, S–24–77. No classification marking. For the Office of Planning and Program Direction’s response, in the form of a research report, see Document 115.↩
- An unknown hand underlined the portion of the sentence beginning with “I” and ending with “area.”↩