811.114 Liquor/757: Telegram

The Acting Secretary of State to the Chargé in France (Marriner)

343. Your No. 619, August 22, 10 a.m. Federal Alcohol Control Administration promulgated August 10 regulations relating to:

(1)
Standards of identity for distilled spirits: “Class 8. Geographical and Distinctive Designations:

(a) Geographical Names.—The name for distilled spirits (1) which have a geographical name, or (2) which are distinctive products of a particular place or country, shall not be given the product of any other place or country, unless such product in fact conforms to such distilled spirits except as to age, and unless such name includes the word ‘type’, or an adjective, such as American or the like, clearly indicating the true place of production. This paragraph shall not apply to designations which by usage and common knowledge have lost their geographical [Page 197] significance to such an extent that they have become generic, provided the approval of the Administration is obtained prior to using such designation.”

(2)
Labeling of distilled spirits: “Section 12(g). Geographical Brand Names:

The word ‘Brand’ shall be stated in direct conjunction with a brand name containing a geographical name or adjective as a part thereof, in type at least one-half the size of the type in which such geographical name or adjective is printed on the label, unless such distilled spirits were in fact produced in such place.”

Copies being mailed.

Hearings on tentative draft of wine regulations proposing similar provisions will be held at Washington September 17. French Embassy is being notified.

Phillips