60. Memorandum From the Director of the United States Information Agency (Murrow) to President Kennedy1
During a two-day visit to Hollywood, I discussed the distribution and impact of American films abroad with roughly 100 leaders of the industry in the course of two meetings. The discussions were cordial and restrained except for Eric Johnston’s contribution.2 He was inclined to think I had exaggerated the damage done by certain films when shown abroad.
It was suggested that the Agency assign an experienced officer to Hollywood who would be available for consultation on script and story lines, to advise regarding material or situations which might produce adverse reactions abroad. We are giving consideration to this suggestion.
There was some casual conversation about the creation of a non-profit corporation for the production and distribution of films designed to serve the national interest. A number of stars volunteered to work for nothing and it was felt that the unions and guilds might be prepared to cooperate by working for minimum scale. I doubt that anything concrete will emerge from this but we are attempting to nourish the idea quietly through a group of the younger producers and writers. If there should be progress on this project, you will be advised.
In due course, I shall propose a list of leaders of the film industry who might usefully be invited to lunch at the White House.
- Source: Kennedy Library, President’s Office Files, Departments and Agencies Series, Box 91, USIA 7/61–12/61. No classification marking. A stamped notation on the memorandum indicates that it was received in the White House on November 14 at 1:29 p.m.↩
- Eric Johnston was the President of the Motion Picture Association of America.↩